• Is my product compelling to our target customer?
• Have we made this product as easy to use as humanly possible?
• Will this product succeed against the competition? Not today’s competition, but the competition that will be in the market when we ship?
• Do I know customers that will really buy this product? Not the product I wish we were going to build, but what we’re really going to build?
• Is my product truly differentiated? Can I explain the differentiation to a company executive in two minutes? To a smart customer in one minute? To an industry analyst in 30 seconds?
• Will the product actually work?
• Is the product a whole product? How will customers actually think about and buy the product? Is it consistent with how we plan to sell it?
• Are the product’s strengths consistent with what’s important to our customers? Are we positioning these strengths as aggressively as possible?
• Is the product worth money? How much money? Why? Can customers get it cheaper elsewhere?
• Do I understand what the rest of the product team thinks is good about the product? Is it consistent with my own view?
@ SVPG
• Have we made this product as easy to use as humanly possible?
• Will this product succeed against the competition? Not today’s competition, but the competition that will be in the market when we ship?
• Do I know customers that will really buy this product? Not the product I wish we were going to build, but what we’re really going to build?
• Is my product truly differentiated? Can I explain the differentiation to a company executive in two minutes? To a smart customer in one minute? To an industry analyst in 30 seconds?
• Will the product actually work?
• Is the product a whole product? How will customers actually think about and buy the product? Is it consistent with how we plan to sell it?
• Are the product’s strengths consistent with what’s important to our customers? Are we positioning these strengths as aggressively as possible?
• Is the product worth money? How much money? Why? Can customers get it cheaper elsewhere?
• Do I understand what the rest of the product team thinks is good about the product? Is it consistent with my own view?
@ SVPG
