요즘 고민에 대한 주옥 같은 세미나...
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# 세미나 주제: "New Growth Platform"
a. "Growth outside the core" (HBR, 2003.11) with "Finding your next core business" (HBR, 2007.4)
b. "Creating new growth platforms" (HBR, 2006.5)
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# 세미나 주제: "New Growth Platform"
a. "Growth outside the core" (HBR, 2003.11) with "Finding your next core business" (HBR, 2007.4)
b. "Creating new growth platforms" (HBR, 2006.5)
# 세부 주제: New Growth Platform
# 스터디 아티클:
a. "Growth outside the core" (HBR, 2003.11) with "Finding your next core business" (HBR, 2007.4)
b. "Creating new growth platforms" (HBR, 2006.5)
# 세부 주제: New Product Development
# 스터디 아티클:
a. "The new leader's guide to diagnosing the business" (HBR, 2008.2)
b. "A more rational approach to new-product development" (HBR, 2008.4)
# 세부 주제: New Product Adoption
# 스터디 아티클:
a. "Eager seller and stony buyers: Understanding the psychology of new product development" (HBR, 2006.6)
b. "Rediscovering market segmentation" (HBR, 2008.2)
# 세부 주제: Right Product Offering
# 스터디 아티클:
a. "Pricing policies for new products" (HBR, 1976.11)
b. "Designing the right product offering" (MIT sloan, Fall 2007)
