“어떤 물건을 보면 여러 가지 생각들이 순식간에 떠오른다. 이게 뭘까, 어떻게 작동할까, 가격은 얼마쯤이 적당할까… 물건은 그것을 고안한, 개발한, 생산한 사람들을 증명한다.” - 조너선 아이브
이번에는 제품디자인이다. 게리 허스트윗은 2009년도 신작 <오브젝티파이드>는 ‘물건’들의 세계 속에 뛰어든다. “우리 삶의 모든 것이 디자인이다.” 하나의 물건이 디자인되고, 생산되고, 판매되어, 마침내 제 주인을 만나기까지. 영화는 ‘물건’과 그것을 디자인한 사람, 그것을 사용하는 사람들이 맺는 복잡다단한 관계를 다루고 있다.
영화에는 애플의 조너선 아이브, 100만 달러 의자의 주인공 마크 뉴슨, 디자인 민주주의 전도사 카림 라시드 등등, 그야말로 우리 시대를 대표하는 최고의 디자이너들이 등장한다. 이들은 자신의 디자인 철학과 관점, 디자인 작업에 얽힌 뒷이야기들은 물론, 더 나아가 소비주의, 지속가능성과 같은 굵직한 이슈에 대한 견해들까지 솔직 담백하게 풀어낸다.
<오브젝티파이드>는 2009년 3월 첫 상영에 돌입한 이래, 지금도 세계 각국을 순회하며 상영회를 진행하고 있으며,
이번 ‘2009 디자인 영화제’를 통해 아시아에서 첫 선을 보인다. (출처 : 네이버)
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우연한 기회로 제작소식을 접한지 꽤 되었는데 오늘 찾아보니 한국에서도 디자인영화제 때 상영되었었네요. ^^;;
혹시 DVD가 나왔는지 찾아봤더니 예상대로 많은 팬들이 출시일을 애타게 기다리고 있고,
그 거듭 연기된 출시일이 10/13 이라고 합니다.
Greetings, and welcome to the site. Objectified is a documentary about industrial design; it’s about the manufactured objects we surround ourselves with, and the people who make them. On an average day, each of us uses hundreds of objects. (Don’t believe it? Start counting: alarm clock, light switch, faucet, shampoo bottle, toothbrush, razor…) Who makes all these things, and why do they look and feel the way they do? All of these objects are “designed,” but how can good design make them, and our lives, better?
One reason that I’m delving into the world of objects in this film is that I, admittedly, am obsessed by them. Why do I salivate over a shiny new piece of technology, or obsess over a 50-year-old plywood chair? What does all the stuff I accumulate say about me, and do I really need any of it in the first place?
Those of you who followed the making of my first film, Helvetica, know that the reason I make these films is not that I have a comprehensive knowledge of the subject matter. I wasn’t an expert on graphic design, and I’m certainly not an expert on industrial design. But they’re both fields that fascinate me, and that I want to learn more about. I’m interested in industrial designers because their work influences so many aspects of our world yet most of the time it’s taken for granted. And I think that, especially today, it’s crucial for us to re-examine how we make and use consumer products at every level.
And if you could get all of these designers and design experts together at a dinner party, what would they talk about? This film will hopefully represent that conversation. I’ve been lucky to be able to include an amazing group of participants in the film so far, and I sincerely thank them all for their time and knowledge.
The term objectified has two meanings. One is ‘to be treated with the status of a mere object.’ But the other is ‘something abstract expressed in a concrete form,’ as in the way a sculpture objectifies an artist’s thoughts. It’s the act of transforming creative thought into a tangible object, which is what designers in this film do every day. But maybe there’s a third meaning to this title, regarding the ways these objects are affecting us and our environment. Have we all become objectified?
The film will premiere in early 2009; in the meantime on this blog we’ll be discussing the issues covered in the film, posting still photos from the shoots, and video excerpts as we finish the movie. I hope it’ll be something you’ll enjoy watching.
